Discovery's maximum strategy

Warner Bros. Discovery's maximum strategy stumbles as the audience like La carte  strategy

In 2023, Warner Bros. Discovery launched a bold new streaming strategy with his platform Max, aimed

 at mixing the best of the two worlds: HBO's premium, with scripted content with a huge library of a huge reality show of discovery. The idea was to attract the audience with intensive plays such as The Last of the Last and Succession, then keep them busy with light shows such as property brothers and naked and fear throughout the day.

CEO David Zaslav would draw the combination as "one or two punch"-HBO will draw customers, while the discovery material will place them longer on stage.

However, Panch did not do land as per the plan.

Viewers prefer HBO on search material

This week, Warner Bros. Discovery admitted that his strategy to merge Prestige TV with a casual cable rent has not produced the expected results. According to internal view data, most of the maximum customers watch the HBO series, Warner Bros. films and the classic shows, but shows little interest in discovery's unscripted programming.

As a result, the company announced a major strategic change: Warner Brothers Discovery will divide into two separate institutions. One company will handle heritage cable networks such as CNN, TNT, Food Network, HGTV, TLC and Discovery+, while the other will focus on HBO, Max, Warner Brothers Studio and DC Universe.

All-U-Can-Eat model did not work

The original approach of the platform reflected the content model of a buffet-style-offering everything at one location. But consumers rapidly prefer a more curate, aa la carte viewing experience, choosing platforms that are experts in styles they like the most.

This partition reflects a broader tendency in the streaming industry: everything does not guarantee to bundle together. Of these