When Linda Yacarino X (East Twitter) joined as a CEO, her main function was to rebuild the advertiser trust after the chaotic acquisition of Elon Musk. But immediately after his appointment, Musk posted an antisementic tweet, leading major brands such as Disney, NBCUNIVsal, and Warner Brothers. At a conference, Musk apologized, but followed it with a blunt message to the advertisers: "Go *** himself." Yachcarino was in the audience.
In the subsequent two years, he suffered the unexpected behavior of Musk, growing indecent language and deteriorating advertiser relations. Many times, she remained silent; The second time, he defended the stage. Experts say his role was symbolic, musk was always under control.
"For all intentions and purposes, Kasturi never allowed the rebellion," said Mike Proulux of Forester. He said that Yachcarino works more like a chief advertising officer than a true CEO. Its effect was minimal, overshraded by the irregular leadership of the Musk. Even in advertising, Musk's controversial positions and resistance to content moderation made him difficult. A few days before his resignation, X K's AI Chatbot Groke was caught posting antiseemtic material after encouraging politically wrong speech after new guidelines. XAI later removed that policy.
Yachcarino's term began and ended with Antisemitism Scandals from Musk's tweets to Grake's output. The report of Watchdogs such as The Center for Countering Digital Hate and Media Matters highlighted hatred speech and pro-Nazi content on X, inspiring the advertiser exit. The X responded by sueing both groups, but they failed the legal steps.
Finally, yaccarino's time on X was defined by lack of power and the shadow of the controversial functions of the musc. As proulx said: The only surprise is that he did not resign soon.
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